Climate Content Pledge

The Climate Content Pledge is a collective commitment to use stories to help audiences understand what tackling climate change means for their lives and to inspire informed, sustainable choices.     

At COP26 in November 2021, leading broadcasters and streamers came together with a shared belief: stories can help drive climate action.    

Climate change affects us all.    

Through the Paris Agreement, nations across the world have committed to limiting global warming to 1.5°C above pre-industrial levels. To stay within reach of that goal, global emissions must be halved by 2030.    

The decisions made this decade – by governments, businesses and individuals will define the trajectory of our planet.    

  • Every tonne of emissions avoided matters.   
  • Every informed choice counts.   
  • Every story has influence.    

The Pledge

Climate change presents enormous challenges which will affect us all.

With the Paris Climate Agreement, nations all over the world have committed to undertake ambitious efforts to combat climate change and adapt to its effects. To limit global warming to 1.5°C above pre-industrial levels and avoid catastrophic runaway climate change, carbon emissions must be halved by 2030. The decisions that governments, businesses and individuals make now and over the next five years are crucial to setting a sustainable climate trajectory.  While the situation is urgent and grave, it is not without hope – every tonne of emissions avoided or removed can prevent further damage.

We, as members of the global screen industry, have a crucial responsibility to help our audiences engage with these challenges.

Therefore, we commit to the following principles:

We will reach more of our audiences with content that helps everyone understand and navigate the path to net zero, and inspires them to make greener choices.

We will develop processes that help us to consider climate themes when we are commissioning, developing and producing content*.

We will ensure that our efforts are informed by the science.

We will recognise the importance of fair and balanced representations of visions for a sustainable future.

We will work together:

– learning from and inspiring each other

– sharing relevant industry and audience insights and developing relevant metrics

– improving how we measure our impact.

We will communicate regularly with our colleagues, partners, and audiences so that we can all play our part in meeting this shared challenge.

*For the purposes of this pledge, “content” is all programming with the exception of news.

Climate Content Showcase