Where influence becomes action

As audiences expect meaningful climate action from every sector, Green Rider offers a way for film and television to lead – not just on screen, but behind it. 

Launched in 2023, the Green Rider team has supported productions including The Capture, Wolf Hall and Gangs of London to cut pollution by up to 80%. 

The Green Rider Handshake

At the heart of the movement is the Green Rider Handshake – a practical agreement between artist and production. 

Backed by BAFTA Albert and Equity, the Handshake sets out clear actions both parties can take to reduce environmental impact. It’s adaptable and designed to reflect each production’s reality. 

It shifts the conversation from consumption to collaboration. From individual requests to shared responsibility. Because influence is powerful. But shared influence is transformative. 

Our Role
BAFTA Albert launched the Green Rider campaign in 2020. Today, it is spearheaded by Equity and the actor-led Green Rider team, with our full endorsement. 

Adopting a Green Rider is a practical step towards lowering a production’s carbon footprint and raising industry standards at the same time.