Why is it effective?

01.

Environmental issues drive the central plot
From contaminated soil and airborne toxins to water pollution and public health impacts, environmental harm sits at the heart of the story.

02.

Visual storytelling highlights environmental degradation
Red dust, chemical spills and the unprotected transport of toxic waste are used to depict the scale of contamination.

03.

The human impact is front and centre
The series focuses on the mothers of children born with severe limb differences, grounding the environmental issue in lived experience.

04.

A landmark legal case anchors the narrative
The climax centres on a legal case, the first in the world to link airborne toxins to limb differences.

The impact

Launched at #1 on Netflix UK and reached #3 globally in its debut week (4.7M+ views)
#1
100% critic score on Rotten Tomatoes
100%
The I Paper branded the series “compulsory viewing” in its 5/5 star review
5/5
  • Sparked widespread public and media discussion about the original Corby case
  • Generated media interest in UK environmental legislation and featured in news outlets including BBC, The Conversation and ClientEarth
  • Netflix’s campaign included real-time air quality billboards in major UK cities, blending marketing with public education