Why is it effective?

01.

Celebrating nature first
The series leads with wonder and discovery, showcasing the diversity of wildlife across the UK while naturally introducing the environmental pressures many species face.

02.

Seasonal storytelling
Each episode follows the rhythms of the seasons, showing how changing weather patterns, food availability and habitat pressures affect wildlife throughout the year.

03.

Making climate impacts relatable
By connecting climate change to familiar landscapes and species, the series helps audiences understand how environmental change is already shaping the natural world around them.

The Impact

The series peaked at 4.9 million viewers per episode across BBC One and BBC iPlayer.
4.9M viewers
Organisations including the RSPB, WWF, National Trust, The Wildlife Trusts, and Royal Botanic Gardens, Kew supported the initiative, helping amplify the message of reconnecting people with nature.
6 Orgs
  • The programme inspired the BBC’s cross-platform Wild About Nature Week, celebrating the natural world across TV, radio and digital content.