Wimbledon (2025)

The Championships, Wimbledon is one of the world’s most prestigious sporting events. In 2025, BBC’s coverage of Wimbledon was streamed more than 69.3 million times in the UK. As rising global temperatures begin to affect the future of sport, the All England Club has taken a proactive approach to embedding sustainability across its operations, broadcast coverage and digital content. During the hottest start to a Championships on record in 2025, the event used its global platform to explore how climate change is impacting players, spectators and the wider sporting world.
Using Sports to Spotlight Climate Impact
The Championships, Wimbledon is one of the world’s most prestigious sporting events. In 2025, BBC’s coverage of Wimbledon was streamed more than 69.3 million times in the UK. As rising global temperatures begin to affect the future of sport, the All England Club has taken a proactive approach to embedding sustainability across its operations, broadcast coverage and digital content. During the hottest start to a Championships on record in 2025, the event used its global platform to explore how climate change is impacting players, spectators and the wider sporting world.

Why it’s effective

01.

Connecting climate change to athlete performance and safety
Coverage highlighted how rising temperatures affect players, spectators and event staff, making climate impacts tangible through the lens of elite sport.

02.

Using real-time events to drive the conversation
Record-breaking heat during the 2025 Championships created a natural moment to discuss the wider implications of extreme heat for global sport.

03.

Showcasing nature-positive solutions
The All England Club highlighted environmental initiatives around the grounds, including living walls, green roofs, wildflower banks, bug hotels and pollinator-friendly planting.

04.

Engaging fans across digital platforms
Sustainability stories were shared through interviews, quizzes, games and social content, encouraging fans and players to take part in the conversation.

The Impact

BBC’s coverage of Wimbledon was streamed more than 69.3 million times in the UK.
69.3M
Over 61,000 excess deaths in Europe were attributed to extreme heat in summer 2022 (WHO), highlighting the growing risk of heat for outdoor sport.
61,000+
  • Coverage used extreme heat as an entry point to explore climate impacts across sport.
  • Environmental work across the grounds included living walls, green roofs, wildflower banks and pollinator-friendly planting.
  • Sustainability conversations were amplified through fan engagement across broadcast and digital platforms.
  • Climate panels and athlete voices positioned sport as a powerful arena for climate dialogue.
  • The 2025 Championships experienced the hottest start to the tournament on record.
  • Annual climate-focused panels at Wimbledon feature influential voices including Hannah Mills, Lord Sebastian Coe and Suzann Pettersen.

Related Case Studies

View all Case Studies