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Shark! Celebrity Infested Waters (2025)

Shark! Celebrity Infested Waters combines entertainment with conservation messaging as seven celebrities travel to Bimini in the Bahamas to swim with sharks. The series aims to educate viewers about the importance of sharks to ocean health, debunking common myths and highlighting their vital role in maintaining balanced marine ecosystems.

Making ocean conservation mainstream

Why is it effective?

01.

Linking climate change to marine life

With guidance from shark experts and conservationists, the series explores how rising sea temperatures and ecosystem disruption affect shark populations and ocean health.

02.

Using celebrity journeys to humanise science

The celebrities’ shift from fear to fascination helps make complex conservation issues more relatable and engaging for viewers.

03.

Reaching audiences beyond natural history fans

By embedding climate messaging within an entertainment format, the show attracts viewers who might not normally watch environmental programming.

04.

Credible expert insight

Input from shark experts and conservationists ensures the information presented is accurate and grounded in science.

The Impact

Total viewers reached across the series.

8.3M

Consolidated audience for the first episode.

2.8M

Streams on ITVX, making it the biggest peak-time entertainment title on the platform by streaming hours since launch.

4.8M

Over a third of viewers came from this key demographic.

25–54

The series sparked social media discussion around shark conservation and ocean health.
It demonstrates how climate storytelling can be fun, accessible and engaging.
By combining celebrity reality TV with conservation messaging, the show brings conversations about ocean health to a broad mainstream audience.