Banijay UK, Fremantle and ITV Studios have signed BAFTA Albert’s Climate Content Pledge – a shared commitment to using storytelling to help audiences better understand climate change and inspire more sustainable choices.
Together, these three Super‑Indies represent 65 UK‑based production companies and more than 100 globally. Their signing reflects something bigger happening across the screen industries; climate storytelling is becoming a core part of how content is made, pitched and produced.
Launched at COP26 in Glasgow in 2021, BAFTA Albert’s Climate Content Pledge was originally signed by 12 leading broadcasters and streamers, including BBC, Channel 4, ITV and Warner Bros. Discovery.
Now, with Banijay UK, Fremantle and ITV Studios joining, the Pledge evolves again, expanding the Pledge beyond broadcasters and streamers to the production companies shaping stories from the very beginning.
BAFTA Albert’s Climate Content Pledge is simple in its ambition and significant in its impact: to use stories to help audiences understand what tackling climate change means for their lives, and to inspire informed, sustainable choices. And screen content – whether drama, entertainment, reality or factual – reaches people in a way few other mediums can.
Between them, Banijay UK, Fremantle and ITV Studios produce some of the UK’s most‑watched and most‑loved programmes — including Bergerac, MasterChef and SAS Rogue Heroes (Banijay UK); The Apprentice, Never Mind the Buzzcocks and The Cage (Fremantle); and After the Flood, Emmerdale and Secret Garden (ITV Studios).
These are the stories people live with – the shows discussed at work and watched by millions every week. When climate thinking becomes part of storytelling – naturally, creatively and without losing entertainment value – it can quietly but powerfully shift how audiences see the world around them.
Find out more about BAFTA Albert’s Climate Content Pledge.
Read the press release.
