Course overview

  • Build a practical understanding of the climate and nature crises
  • Explore opportunities to weave sustainability into sports storytelling
  • Workshop editorial challenges and co-create solutions
  • Share examples and insights from peers in similar roles
  • Identify actionable steps you can implement immediately

Every game tells a story. Every story can make a difference. 

From stadiums to training grounds, sports captivate audiences worldwide. This 90-minute workshop is for anyone creating or shaping sports content who wants to understand how sustainability can live naturally within the narratives they tell. 

 

 

Why this matters now 

 

Audiences care about more than the scoreboard. They connect with stories that reflect real-world issues, from climate to nature, and sports content has a unique ability to inspire action and awareness. 

 

Sports stories can inspire millions. This is your step toward making them sustainable.